What I see in different shades of gray, from behind my reading glasses
Seth Godin offers some ideas for the challenge of culture shifting slowly:
That’s why the smallest viable audience is so important. Focusing on a specific group of people, understanding their beliefs, engaging with empathy, creating new social norms and then, peer-to-peer, spreading the new normal.
Seth Godin offers a couple of alternative choices
There are two other choices, worth considering:
- Spend significantly more time than anyone else thinks is reasonable. Charge appropriately. Perhaps this will lead to an extraordinary outcome.
- Spend far less time than you’re supposed to, and invest that time into processes and alternatives and benefits that everyone else is overlooking.
..attention is scarce and it’s hard to scale.
in a blog post about the Long Tail & the Short Head
Little breaks are easy to ignore and thus are wasted.
Just read the entire thing.
Sometimes, we assume that the person we’re engaging with knows exactly what we mean and want to express. But that assumption is often wrong, and a little redundancy can go a long way. – Seth Godin
Read the post here
Seth Godin’s writes about The Boss showing up despite all odds, the company you keep, of doing the work.
Showing up is something almost every creative leader has in common. In business, in the arts, in society. Consistently shipping the work, despite the world’s reaction, despite the nascent nature of our skill, despite the doubts.
It’s too much work to change our minds.
Read it here. If you care enough.
Seth Godin iterates something that a lot of folks have said / or are saying about competition in business.