A fascinating conversation with the author of Influence.
https://omny.fm/shows/the-james-altucher-show/712-robert-cialdini
“Your book influence is so famous in Poland, my students think you’re dead”
Tag: Persuasion
[Link]: Persuasion & the Dilution Effect
Organizational psychologist Niro Sivanathan offers a fascinating lesson on the “dilution effect,” a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.