Organizational psychologist Niro Sivanathan offers a fascinating lesson on the “dilution effect,” a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.
What I see in different shades of gray, from behind my reading glasses
Organizational psychologist Niro Sivanathan offers a fascinating lesson on the “dilution effect,” a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.