Matt Locke makes the argument for the need for a better metaphor for data, although he says he doesn’t have an answer just yet:
The discussions around data policy still feel like they are framing data as oil – as a vast, passive resource that either needs to be exploited or protected. But this data isn’t dead fish from millions of years ago – it’s the thoughts, emotions and behaviours of over a third of the world’s population, the largest record of human thought and activity ever collected. It’s not oil, it’s history. It’s people. It’s us.