Seth Godin: Is it a t-shirt brand? I (still) wear one that was designed a month or so into Covid as a way to maintain identity of my team. The name’s been changed since, and yet the logo is memorable, and the identity still continues, nearly 2 years after the change of name. The answer: “Why would someone want to wear your name around town? What’s in it for them? Go build that and the t-shirts will take care of themselves.”
Office furniture hustlers in Silicon Valley!