“If you’ve reached a certain age then you know what works for you. You should know by this point in your life what time of day you’re ‘good’ — like what time of day is your brain at its best. Because the reality is we all get, maybe, two good hours a day where we actually feel awake and alert.
“And the big, important question is: Who currently gets that time from you. The best time from your brain every day—who or what currently gets that? And would you be willing to take it back so that it’s yours and then give the world the ‘second-rate’ version of you (which is the other 22 hours of the day)…”