Riding the booster with enhanced sound [Video]

Ever wondered what does a rocket going up sound like? This video, created by NASA and sound designed by the amazing folks at Skywalker Sound, lets you rise 150,000 feet on a solid rocket booster, and then, after helping the space shuttle shoot into orbit, you (and the booster) tumble straight back to Earth. Keep those headphones on.

Good Vibrations [Article]

Salesforce’s +JP Rangaswami writes eloquently about picking up good vibrations. Articulating the various reasons he listens as a person, he makes his point emphatically:

We’re at a point in time when it’s become possible for us to listen to our customers.

When we listen to our customers, it’s worth thinking about the hows and whys of listening. To serve. To learn. To enjoy. To protect against danger. To spot patterns. To respond as needed.

The map is not the territory [Article, video]

Elizabeth Bear shares a link to a very rare recording of a nuclear bomb going off – watch & listen to it here – to remind us that the map is not the territory 

..the media we consume produces our map of the world. We process our understanding of reality through those filters: the human brain deals with a world of unrelenting complexity by finding patterns and filtering out input deemed to be irrelevant.